Personalizing your Business Brand with an Austin Branding Photo Session | Austin, TX
When some clients reach out to ask about booking their own Austin personal branding session, they’ve never even had a professional photo shoot before! Does that mean you’re not ready for brand photography? Absolutely not.
If, like Jen, you’ve realized that the photos on your website are outdated and poorly communicating your brand, or that they really don’t feel or look like you, then you’re in the right place. Jen was ready for better and she knew it was time to treat herself to a professional photo experience.
As our business grows so does our brand personality. Our messaging, direction, and visions strengthen and our audiences can sometimes shift or change. Let your website and brand photos follow this journey with you.
Your business photos should grow with you and highlight your unique traits and the way you serve your customers. They should reflect your growth. Personal branding photographs should not only sell your services but also communicate the stage you’re at in your business. All of this helps you elevate your clients and raise your prices while validating your costs to your customers.
If your services have really evolved and grown, but you’re still using a headshot from 10 years ago, that dated headshot is doing your business a huge disservice and it’s stunting your growth.
Jennifer is one of the kindest, warmest, and friendliest women I’ve met— and her website wasn’t reflecting that. So, we worked together to define her goals, her audience, and the message she wanted to convey through her visual marketing… and then we brought that warmth into her Austin Branding Session.
We tend to think that if our business is very professional, it means that our personality in our photos should reflect that, but times are changing. We can be professionals and not come across in our photos as “corporate” or wearing business suits.
Today, people want to buy from small businesses they like and know. You need to help them know you.
That’s where personal and lifestyle branding photography becomes such a great alternative to stiff corporate headshots.
We’ll work together to create branded business images that show people the real you!
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You've got to check out this personal brand photoshoot for Michelle, owner of Austin's first plant truck! This brand session is full of greenery, joy, and is sure to be a plant-lover's delight.
These Austin brand photos for a local copywriter take a fresh, edgy spin to capture her personal brand. It is one of my new favorite sessions to date!
For her personal brand session, we incorporated her love for plants and floral elements and her beloved brand "mascot", her dog, Yoda, into her brand photography session. Heather is a bright and quirky person so her photos needed to reflect that. We wanted her session to be creative and personal and to show her heart for animals, her love for the environment, and how these things influence her beauty standards and approach to her services.
Your brand photos are not only about you.
Branding photography is a chance for us to communicate with the people we want to be reaching. To speak directly to them.
But you don’t want to speak to everyone. If you’re speaking to everyone, you’re reaching no one.
Maybe you think photos of yourself never turn out well (I have a way of helping you show up beautifully and naturally on camera). Or maybe you’re someone, like Monique here, who as she put it, “has never had proper photos taken”. Let’s embrace your inner goddess and let her shine so you can actually feel good about sending people to your website and really start making those bucks.
How do you make the most of your Austin brand photo shoot? You know you need headshots and new website photos, but you are ready to stand out from the sea of same. You want unique Austin personal brand photography that is a true reflection of your spirit, and communicates your offering but isn’t tired and lame.
How do I know it's time to book my brand photography session?
Have you caught yourself wondering “should I start thinking about my own personal brand photos?” Yes? Then you’re likely already in need of planning for your own shoot.
The main goal for this Austin Branding Photo Session was to attract a high-end market that trusted Robin with the creative control and direction of their design project while getting the sense that she was artistic and fun. This drove several of our creative and stylistic decisions… we wanted to establish credibility and also create a bit of creative edge.
With the “Human-First” approach, Megan reminds us to prioritize our humanity while running a business, in essence putting our mental health and well-being at the forefront so that we can then in turn be overall better business owners and contributors to the world (including our own, obviously).
This drove the inspiration behind our Austin brand photo session which Megan came all the way from Minnesota for!
That’s why there’s a mix of bed-shots, desk shots, some dirty laundry, and lots of socks, as well as headshots and content photos, of course.
Aparna is a local Austin artist who primarily works with oil paints and graphite. For your Brand Photo Session, we create a visual story that encapsulates who you are and what you do. Here you get a sense of who Aparna is as an artist— what kind of work she creates, what inspires her. We get a glimpse into her studio space, her work tools, the way she approaches and creates her artwork, even how she moves.
Your ideal client and your super-power as a business owner will lead us in the decisions we make about your photo location, your personal brand wardrobe, the work items + props we tie in, the colors and overall mood we set, and even down to your expressions and poses. Your answer to questions like these will really inspire and narrow down the direction of your branding session.
Handling the imposter monster. See how one client said she left feeling so much more confident in her life and business after her Austin Business Branding Photo Session.
Come check out this amazingly crafted fun-inspired branding session! Holly and AJ are the perfect example of how with some careful planning and thought, we can totally customize your personal branding session to fully represent the different aspects of your brand and make sure your positioning and visual storytelling attract your target audience.
These Austin lifestyle branding sessions take your “business photos” and make them personalized and unique to you, while also showing your audience what the day-to-day is like for you behind-the-scenes. The photos reflect you, the heart of your business, and what about your job brings you joy, so that you let them in on what you do and how you do it differently.
Today, people want to buy from business owners they like and know. That’s where branding lifestyle photography becomes such a great alternative to stiff corporate headshots.
Your business photos should grow with you and should highlight your unique traits and the person you are with or to your clients.
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Kaely is a women’s health RD here in the Austin area to help women restore our metabolisms, optimize our fertility, and remember our magic.
Kaely needed an overall website and branding photography upgrade. She needed cohesive imagery that would reflect her professionalism and expertise and add merit to how far she’d come in her business journey. She had just experienced tremendous growth and with that, she also had a new service she needed to market. Our Signature Brand Photo Experience was the perfect solution to her branding photo needs. Come see what we crafted!