Colorful Personal Brand Photo Session for Local Austin Artist | North Austin Studio
I was thrilled when a local Austin artist contacted me to help her create new branding and lifestyle photos for her website! I could already see the photoshoot in my mind and I knew it was going to be special. Heather’s work is organic, textured, and vibrant and I wanted to help convey that through my photography of her.
She has a zest for nature + adventure and that comes through in everything about her — not just her artwork, which is incredible, by the way. I saw a huge opportunity for us to create photographs that would capture who she is as a woman, a creative entrepreneur and a talented artist here in Austin.
These Austin personal branding photo sessions take your “business photos” and make them personalized and unique to you, while also showing your audience what the day-to-day is like for you behind-the-scenes and turning them into curious fans.
The photos reflect you, the heart of your business, and what about your job brings you joy, so that you let them in on what you do and how you do it differently.
It’s a lot more fun to let people see the real you in your photos— not the buttoned-up version we tend to think we always need to show. Personalized branding photo sessions let you AND your business shine and they help your website and content stick out from the crowd.
For this session, we turned my private studio location into Heather’s art studio for the day. She brought in her paints, supplies, and artwork and we styled it much like her studio at home. Then as the paints came out, I witnessed Heather come to life as she immersed herself in what she loves. It was inspiring!
See for yourself!
If you’d like to check out Heather’s stunning portfolio or learn more about her and her artwork, visit her website here.
Want to have book your own brand photoshoot to stand out? Let’s chat!
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For her personal brand session, we incorporated her love for plants and floral elements and her beloved brand "mascot", her dog, Yoda, into her brand photography session. Heather is a bright and quirky person so her photos needed to reflect that. We wanted her session to be creative and personal and to show her heart for animals, her love for the environment, and how these things influence her beauty standards and approach to her services.
Your brand photos are not only about you.
Branding photography is a chance for us to communicate with the people we want to be reaching. To speak directly to them.
But you don’t want to speak to everyone. If you’re speaking to everyone, you’re reaching no one.
Maybe you think photos of yourself never turn out well (I have a way of helping you show up beautifully and naturally on camera). Or maybe you’re someone, like Monique here, who as she put it, “has never had proper photos taken”. Let’s embrace your inner goddess and let her shine so you can actually feel good about sending people to your website and really start making those bucks.
How do you make the most of your Austin brand photo shoot? You know you need headshots and new website photos, but you are ready to stand out from the sea of same. You want unique Austin personal brand photography that is a true reflection of your spirit, and communicates your offering but isn’t tired and lame.
How do I know it's time to book my brand photography session?
Have you caught yourself wondering “should I start thinking about my own personal brand photos?” Yes? Then you’re likely already in need of planning for your own shoot.
The main goal for this Austin Branding Photo Session was to attract a high-end market that trusted Robin with the creative control and direction of their design project while getting the sense that she was artistic and fun. This drove several of our creative and stylistic decisions… we wanted to establish credibility and also create a bit of creative edge.
With the “Human-First” approach, Megan reminds us to prioritize our humanity while running a business, in essence putting our mental health and well-being at the forefront so that we can then in turn be overall better business owners and contributors to the world (including our own, obviously).
This drove the inspiration behind our Austin brand photo session which Megan came all the way from Minnesota for!
That’s why there’s a mix of bed-shots, desk shots, some dirty laundry, and lots of socks, as well as headshots and content photos, of course.
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Your ideal client and your super-power as a business owner will lead us in the decisions we make about your photo location, your personal brand wardrobe, the work items + props we tie in, the colors and overall mood we set, and even down to your expressions and poses. Your answer to questions like these will really inspire and narrow down the direction of your branding session.
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These Austin lifestyle branding sessions take your “business photos” and make them personalized and unique to you, while also showing your audience what the day-to-day is like for you behind-the-scenes. The photos reflect you, the heart of your business, and what about your job brings you joy, so that you let them in on what you do and how you do it differently.
Today, people want to buy from business owners they like and know. That’s where branding lifestyle photography becomes such a great alternative to stiff corporate headshots.
Your business photos should grow with you and should highlight your unique traits and the person you are with or to your clients.
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