Austin Wedding Planner’s Brand photo Session | Austin Branding Photography
When it comes to your Austin branding photoshoot, having a good sense of who you are as a brand + who you want to serve is one of the jumping-off points for us. I always ask: What do you want your ideal client to think when they see your branding photos?
Here are some quick ideas:
“She looks like she’d be a lot of fun! I think I’d love having her around.”
“She seems very professional and trustworthy.”
“From her smile, I feel like she must be warm and easy to connect with, and that’s just what I need.”
Your answer to questions like these will really inspire and narrow down the direction of your branding session.
Your ideal client and your super-power as a business owner will lead us in the decisions we make about your photo location, your personal brand wardrobe, the work items + props we tie in, the colors and overall mood we set, and even down to your expressions and poses.
Remember, you can’t be, and certainly wouldn’t want to be, the business for every person in your area. So, as much as we want to help you visually attract the right clients, your decisions will also help us repel the wrong clients for you too— and that’s a good thing! Together, we’ll focus on sending the right message to the right people through your business photos.
This session here is a great example of how we used Kay’s brand strengths and personality to set the tone and inspire the mood of her Austin branding photos.
Kay is a wedding planner serving Austin, Killeen, and the Greater Central Texas Area. She explained that the inspiration to start her business came as a result of her learning firsthand how tough it is to plan your own wedding and have to be focused on all the details. In hindsight, she could have really used someone who helped her call the shots and made sure things went according to plan so she could be fully present and just enjoy the beauty of the day.
Knowing how much she missed of her own wedding, Kay’s mission is to be the person she wished she had for herself: a planner that is much like a dear friend. She shows up for you in all the best ways.
These things inspired the details of our photo session. Kay’s warm and relatable, she’s got your back, puts you at ease, always cheers you on, and worries about the details so you don’t have to.
Now, what do you want to say through your Austin personal branding photos? Let’s work it out.
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Your brand photos are not only about you.
Branding photography is a chance for us to communicate with the people we want to be reaching. To speak directly to them.
But you don’t want to speak to everyone. If you’re speaking to everyone, you’re reaching no one.
Maybe you think photos of yourself never turn out well (I have a way of helping you show up beautifully and naturally on camera). Or maybe you’re someone, like Monique here, who as she put it, “has never had proper photos taken”. Let’s embrace your inner goddess and let her shine so you can actually feel good about sending people to your website and really start making those bucks.
How do you make the most of your Austin brand photo shoot? You know you need headshots and new website photos, but you are ready to stand out from the sea of same. You want unique Austin personal brand photography that is a true reflection of your spirit, and communicates your offering but isn’t tired and lame.
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Branding photography is not a one-and-done deal. As your business evolves, so do you, and so should your personal branding photos.
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Have you caught yourself wondering “should I start thinking about my own personal brand photos?” Yes? Then you’re likely already in need of planning for your own shoot.
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“Well, it depends.”
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