Recently, a client expressed to me her disappointment when I didn't do more retouching to her photo than I had. But the things she wanted to change gave me pause. To change these things would feel…dishonest.

Luckily, I already knew how I stand on the issue. But there was a time when I didn’t. Now by having a clearly defined sense of my business ethics, it was easy for me to respond accordingly. I knew exactly where the line was drawn.

If you’re a business owner, it’s a good idea to define your business ethics ahead of time… before you face pushback. Here’s how I decided how much photo editing is too much (for me), and what steps to take to define your own sense of ethics in your business.

How often do I need truly new brand photos anyway? At least once a year.

Branding photography is not a one-and-done deal. As your business evolves, so do you, and so should your personal branding photos.

How do I know it's time to book my brand photography session?

Have you caught yourself wondering “should I start thinking about my own personal brand photos?” Yes? Then you’re likely already in need of planning for your own shoot.

If you’re wondering whether to photograph your personal branding photos on location or in my Austin studio, my typical response is usually…

“Well, it depends.”

Read the pros and cons of shooting on-location and see some more from this amazing Austin Branding Boardwalk Session.