I’m covering everything you need to know about styling and posing for team photos to make the results effortlessly professional yet aligned and relatable to your audience. Let’s go.

You’re considering adding your team to your next branding photoshoot. How should you wrangle a group shoot, and what can you expect from it? This post covers everything you need to know to have a successful shoot with your team that will best serve and elevate your business.

Seasonal content is a powerful marketing and branding move that can look effortless and fun for your audience—once you know how. In this post, you’ll learn how to use your brand photo sessions to create seasonal content that’s both on-brand and successful with your audience.

Let me reiterate this truth: all bodies are good bodies – and following these style tips will ensure you look great (and feel great) in your brand photos.

Here’s the thing about minimalist photography: It looks expensive. Minimalism, by nature, conveys a sense of luxury – specifically, a luxury of space. The conveyance comes on a subconscious level.

Is your business or brand ready for brand photography? A brand photog shoot will be a huge asset to your business, but you need to be READY for it to get real results. Learn the 8 signs it’s time for you to invest in a brand photo shoot, and 3 sure fire ways to know you’re not ready just yet.

When it comes to website creation, some brand images work better than others. Here’s how to strategize your brand photoshoot to support your website goals.

Brand motion is short brand video clips (like b-roll) that are magnetic, value-adding, and enhance any website or feed by. Think of it brand motion as moving photography to complement your brand photography and brand story-telling! Each Brand Motion clip matches and complements your brand photography so all the visuals on your site work in tandem and further share your brand story.

Your brand photos are a yearly business investment, at least. That means you should be getting a tangible ROI from your brand photos and they should help you move the needle in your business. These are the 7 must-have results you should be able to expect from your professional brand photographer.

Our brand images can help us build trust with our target audience, but they can also turn people away with a glance. That’s why when it comes to brand photography, it’s more important than ever that we get every single detail right - right down to the tiniest expressions.

Megan Thee Stallion first came up with the phrase sometime around 2018. She defined it this way: “It’s about women and men being unapologetically them, just having a good-ass time, hyping up their friends, doing you.”

I read that and something clicked. So I thought - stay with me here - what if our brands could do the same: be unapologetically real, have a good-ass time, and hype up others. So here’s your highly-anticipated guide for having a Hot Brand Summer.

As a business owner, you see your brand going through a period, not unlike the dreaded awkward pre-teen stage.

You’re asking yourself: Should I niche down? How do I pick a niche anyway? What is my brand identity? *angsty screaming* Who even am I?

Take heart. If your future brand could come visit you today, this guide contains the advice and tips your baby brand would need to hear from them.

At some point in this entrepreneurship journey, you realized that you needed to show your face more. Word on the street is it’s crucial for building that like/know/trust factor that gets paying clients in the door. Now every other entrepreneur you know is posting gorgeous, laughing professional pictures of themselves on Instagram.

Meanwhile, your pictures are, well, lacking. So you did what any good small business owner does, you went looking for a good photographer. Now you find yourself faced with a multitude of choices….and questions.

Whether you’re preparing to work with a brand photographer for the first time, or you’re giving it another go after being burned by past experiences, take the right steps and get intentional with your plans so that you set your brand photo session up for success and prevent common photography mistakes.

Doing things that will contribute to the longevity of your photos and position you as a credible professional with real value will pay off for you BIG in the long run.

I work with business owners to help them enrich their online presence with personal brand photography and from time to time, potential clients will ask me: What do you think about using Stock Photography to hold me over for a while?

I have some opinions on the matter of opting for stock imagery over personal brand photography-- and my guess is that you do too, even if you haven't realized it before now. For a moment, just think about what happens when you land on a website that is clearly using stock imagery. What initial reaction do you have? Be honest.

For her personal brand session, we incorporated her love for plants and floral elements and her beloved brand "mascot", her dog, Yoda, into her brand photography session. Heather is a bright and quirky person so her photos needed to reflect that. We wanted her session to be creative and personal and to show her heart for animals, her love for the environment, and how these things influence her beauty standards and approach to her services.

Your brand photos are not only about you.

Branding photography is a chance for us to communicate with the people we want to be reaching. To speak directly to them.

But you don’t want to speak to everyone. If you’re speaking to everyone, you’re reaching no one.

How do you make the most of your Austin brand photo shoot? You know you need headshots and new website photos, but you are ready to stand out from the sea of same. You want unique Austin personal brand photography that is a true reflection of your spirit, and communicates your offering but isn’t tired and lame.

How often do I need truly new brand photos anyway? At least once a year.

Branding photography is not a one-and-done deal. As your business evolves, so do you, and so should your personal branding photos.

How do I know it's time to book my brand photography session?

Have you caught yourself wondering “should I start thinking about my own personal brand photos?” Yes? Then you’re likely already in need of planning for your own shoot.

If you’re wondering whether to photograph your personal branding photos on location or in my Austin studio, my typical response is usually…

“Well, it depends.”

Read the pros and cons of shooting on-location and see some more from this amazing Austin Branding Boardwalk Session.

Aparna is a local Austin artist who primarily works with oil paints and graphite. For your Brand Photo Session, we create a visual story that encapsulates who you are and what you do. Here you get a sense of who Aparna is as an artist— what kind of work she creates, what inspires her. We get a glimpse into her studio space, her work tools, the way she approaches and creates her artwork, even how she moves.

Your ideal client and your super-power as a business owner will lead us in the decisions we make about your photo location, your personal brand wardrobe, the work items + props we tie in, the colors and overall mood we set, and even down to your expressions and poses. Your answer to questions like these will really inspire and narrow down the direction of your branding session.

Handling the imposter monster. See how one client said she left feeling so much more confident in her life and business after her Austin Business Branding Photo Session.