Let’s face it. Life - as a business owner - is hectic. And sometimes, booking a brand shoot with a popular Austin brand photographer means booking months in advance. In the meantime, you have new products rolling out that you need to share with your audience, like, now.

Use my brand photography tips to learn to DIY your product photography or brand flat lays like a pro.

Our brand images can help us build trust with our target audience, but they can also turn people away with a glance. That’s why when it comes to brand photography, it’s more important than ever that we get every single detail right - right down to the tiniest expressions.

Megan Thee Stallion first came up with the phrase sometime around 2018. She defined it this way: “It’s about women and men being unapologetically them, just having a good-ass time, hyping up their friends, doing you.”

I read that and something clicked. So I thought - stay with me here - what if our brands could do the same: be unapologetically real, have a good-ass time, and hype up others. So here’s your highly-anticipated guide for having a Hot Brand Summer.

As a business owner, you see your brand going through a period, not unlike the dreaded awkward pre-teen stage.

You’re asking yourself: Should I niche down? How do I pick a niche anyway? What is my brand identity? *angsty screaming* Who even am I?

Take heart. If your future brand could come visit you today, this guide contains the advice and tips your baby brand would need to hear from them.

At some point in this entrepreneurship journey, you realized that you needed to show your face more. Word on the street is it’s crucial for building that like/know/trust factor that gets paying clients in the door. Now every other entrepreneur you know is posting gorgeous, laughing professional pictures of themselves on Instagram.

Meanwhile, your pictures are, well, lacking. So you did what any good small business owner does, you went looking for a good photographer. Now you find yourself faced with a multitude of choices….and questions.

Whether you’re preparing to work with a brand photographer for the first time, or you’re giving it another go after being burned by past experiences, take the right steps and get intentional with your plans so that you set your brand photo session up for success and prevent common photography mistakes.

Doing things that will contribute to the longevity of your photos and position you as a credible professional with real value will pay off for you BIG in the long run.

I work with business owners to help them enrich their online presence with personal brand photography and from time to time, potential clients will ask me: What do you think about using Stock Photography to hold me over for a while?

I have some opinions on the matter of opting for stock imagery over personal brand photography-- and my guess is that you do too, even if you haven't realized it before now. For a moment, just think about what happens when you land on a website that is clearly using stock imagery. What initial reaction do you have? Be honest.

For her personal brand session, we incorporated her love for plants and floral elements and her beloved brand "mascot", her dog, Yoda, into her brand photography session. Heather is a bright and quirky person so her photos needed to reflect that. We wanted her session to be creative and personal and to show her heart for animals, her love for the environment, and how these things influence her beauty standards and approach to her services.